“Kvant”
Music video for the song “Kvant” by Petlya Pristrastiya.
Collage
Video is a collage vaguely based on track lyrics but mostly on immigration vibes: anxiety, isolation, identity crisis, war and relationships with atomic bomb.
Time to be alive. The whole album “Superposition” which contains “Kvant” is made out of these vibes.
Typography
Lyrics were spaced out on the screen as well as from frame to frame, word by word, multiple times hence the name and the theme of the track.
All type is set in “Apercu”, quite old school grotesque by Colophon Foundry.
Some stills
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Sources
“Survival under atomic attack” by U.S. Office of Civil Defense, 1951
“Micrin” mouthwash comercial, 196X
“Narcotics: Pit of despair”, 1967
Huge thanks to archive.org ♥︎
2024